Ad Swap Magic

Here is a little used technique you can implement to build your mailing list for no additional cost. I call it “using subscribers to make subscribers” like much in the context of “using money to make money”.

This simple list building formula can be summed up in two words: ad swap.

Generally, you trade advertisements with other eZine publishers, preferably of the same mailing list size or bigger. You broadcast the eZine publisher’s advertisement to your mailing list while the eZine publisher endorses your ad to his list. Yes, you are actually cross endorsing or cross promoting each others offer to each of your mailing list.

Your advertisement’s goal should be to get as many subscribers possible from the other eZine publisher’s mailing list to sign up for yours.

The result: you grow your mailing list. This method does not require money, which means it can be done for free. And the return of subscribers? Infinite!

You only have to do this with one eZine publisher at least once, because his subscribers who are also your subscribers can now be followed up within the boundaries of your mailing list.

Perform ad swaps with as many eZine publishers as possible and soon, you will have a huge mailing list of your own – built free.

Converting Every Web Page into Subscriber Snatching Devices

If you own one-page sales letter business models or content-based websites, you should turn every webpage possible into subscriber snatching devices for you. The good news is that not only is this method extra effective, it is just as extra effortless when it comes to applying the concept.

Since visitors can come and leave without remembering your website in the future (which is very likely to happen), you can still follow up with your visitors easily by seeking their permission to opt into your mailing list through your web pages – on autopilot!

You can create a pop up window to appear after your visitor attempts to close the window or leaves your website, asking for your visitor’s name and email address so that you can follow up with him or her in the near future via subscribing to your mailing list for free.

This way, you can convert a big portion of your visitors into subscribers, giving you a chance to follow up with them on other offers you may have in the future.

Alternatively, you can insert an opt-in form within the spaces of your web pages. This method is effective, especially if you are afraid of Internet users who have pop up killers installed in their web browsers, set to block any pop up windows.

In conclusion, turning every webpage you own into subscriber snatching devices with little effort can be responsible for huge subscriber-pulling results.

Converting Every Visitor into Subscriber

If a person visits your website and leaves, chances are that he or she will not come back, especially if there are no compelling reasons to do so. After all, we all behave rather impulsively on the Internet, so much so that we can easily forget where we were 10 web pages ago.

But the bottom line is that your visitor may not come back to your website again. If 1,000 visitors visit your website, leave and never come back again, you can imagine the amount of potential revenue lost, simply because they do not come back. You could have converted a fraction of the visitors into your customers.

Some may say that creating unique content can keep some of the visitors coming back, but very often, unique content is not the solution. The real, long-term solution lies in converting your visitors into subscribers of your mailing list.

Before your visitor leaves your website, you want to convert him or her into your subscriber via a simple opt-in to your mailing list. You do this by asking for your visitor’s name and email address through your opt-in form.

And if your visitor signs up to be on your mailing list, you can still follow up with him via email. You can get your subscriber to consider your offer, or endorse another offer to him or her.

All in all, you want to convert as many visitors into subscribers as possible and obtain the potential revenue you rightfully deserve – the easy, wise way.

Do the Two-Step!

Top sales pros confirm that it often takes seven or more communications or sales messages before prospective customers make a purchase. They also confirm that it’s generally easier to sell to a referral, because someone they know gave positive testimonial about their products or services.

What would happen if you combined both of these powerful ideas? A nifty and thrifty two-step. Try this two-step tip:

1. Collect leads with your auto responder. Ask for mailing addresses and telephone numbers, too, for additional ways to follow up with each person. When you download the e-mail digest of everyone's e-mail addresses and other information from those who requested additional information from your auto responder, follow up multiple ways. Send postcards. Call. Mail sales letters and other promotional pieces.

2. Publish a price list of all the products and services that you offer in an insert, direct marketing package and / or .pdf to be made available via auto responder. You could also include order forms, product descriptions, and other sales material. Then send to the people in #1 above with monthly updates, announcements of new sales and products / services, and a request for referrals.

So why not improve your closing ratio and reach out even farther at the same time? Do the two-step!